{"id":103061,"date":"2025-04-29T10:00:06","date_gmt":"2025-04-29T08:00:06","guid":{"rendered":"https:\/\/goteborg.chainelscms.com\/?page_id=103061"},"modified":"2026-03-12T15:16:28","modified_gmt":"2026-03-12T14:16:28","slug":"platsutveckling-vastra-nordstan","status":"publish","type":"page","link":"https:\/\/goteborg.chainelscms.com\/platsutveckling-vastra-nordstan\/","title":{"rendered":"Platsutveckling V\u00e4stra Nordstan"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":5003,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":{"header":[{"acf_fc_layout":"hero","slides":[{"cover_image":{"ID":110671,"id":110671,"title":"Banner V\u00e4stra Nordstan (2)","filename":"Banner-Vastra-Nordstan-2.png","filesize":161576,"url":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/05\/Banner-Vastra-Nordstan-2.png","link":"https:\/\/goteborg.chainelscms.com\/vastra-nordstan\/banner-vastra-nordstan-2\/","alt":"","author":"5003","description":"","caption":"","name":"banner-vastra-nordstan-2","status":"inherit","uploaded_to":17085,"date":"2025-05-07 14:45:17","modified":"2025-05-07 14:45:42","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/goteborg.chainelscms.com\/wp-includes\/images\/media\/default.png","width":4269,"height":2400,"sizes":{"thumbnail":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/05\/Banner-Vastra-Nordstan-2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/05\/Banner-Vastra-Nordstan-2-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/05\/Banner-Vastra-Nordstan-2-768x432.png","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/05\/Banner-Vastra-Nordstan-2-1024x576.png","large-width":1024,"large-height":576,"1536x1536":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/05\/Banner-Vastra-Nordstan-2-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/05\/Banner-Vastra-Nordstan-2-2048x1151.png","2048x2048-width":2048,"2048x2048-height":1151}},"mobile_cover":false,"fit_image_to_screen":true,"video":"","mobile_video":"","icon":false,"title":"","sub_title":"","button":{"text":"","link":false,"external_link":""}}],"fixed_content":{"top_image":false,"title":"","sub_title":"","button":""},"covers":false,"alignment":"left","logo":false,"show_dots":true,"logo_position":"center","fade":false,"interval":"4000","sub_navigation":false}],"layout":"basic","sections":[{"acf_fc_layout":"dynamic_text","current_template":"chainels_default_template","full_width":false,"text_align":"left","has_background_color":true,"theming_name":"","show_advanced_settings":false,"id":"","text":[{"acf_fc_layout":"text","text":"<h2><strong>Bakgrund<\/strong><\/h2>\n<p>V\u00e4stra Nordstan har sedan grundandet av G\u00f6teborg 1621 legat i h\u00e4ndelsernas centrum och kan ses som G\u00f6teborgs historiska hj\u00e4rta. Omr\u00e5det pr\u00e4glas fortfarande av \u00e4ldre tiders tomtindelning, smala gator och anrika byggnader som Sahlgrenska Huset, Ostindiska Huset, R\u00e5dhuset och B\u00f6rsen. Mitt i V\u00e4stra Nordstan ligger Kronhuset som b\u00f6rjade byggas 1642 och \u00e4r G\u00f6teborgs \u00e4ldsta profana byggnad. Intill Kronhuset ligger Kronhusbodarna, h\u00e4r finns caf\u00e9, galleri och butiker d\u00e4r g\u00f6teborgare och bes\u00f6kare erbjuds choklad och nytillverkad design som inhandlas direkt av lokala konst-hantverkare med egna verkst\u00e4der. Utspritt i V\u00e4stra<br \/>\nNordstan finns fler verksamheter som tatuerare, fris\u00f6rer, restauranger och h\u00e4r ligger \u00e4ven G\u00f6teborgs stadsmuseum. I V\u00e4stra Nordstan finns \u00e4ven en av G\u00f6teborgs \u00e4ldsta gator, Postgatan tidigare Sillgatan. Gatan str\u00e4cker sig fr\u00e5n Packhusplatsen i v\u00e4ster genom V\u00e4stra Nordstan och Nordstans k\u00f6pcentrum till centralstationen i \u00f6ster. Gatan var den plats d\u00e4r st\u00f6rsta delen av f\u00f6rra sekelskiftets emigranter uppeh\u00f6ll sig och gjorde sina ink\u00f6p inf\u00f6r den l\u00e5nga resan till Amerika. Idag upplevs V\u00e4stra Nordstan av m\u00e5nga som otryggt och otillg\u00e4ngligt trots att omr\u00e5det inneh\u00e5ller unika kvalit\u00e9er och har en h\u00f6g bes\u00f6kspotential. Flera initiativ och insatser p\u00e5g\u00e5r och\/eller \u00e4r genomf\u00f6rda f\u00f6r att h\u00f6ja omr\u00e5dets attraktionskraft.<\/p>\n"},{"acf_fc_layout":"text","text":"<h2><strong>Platsutveckling V\u00e4stra Nordstan<\/strong><\/h2>\n<p>Projektet V\u00e4stra Nordstan var ett samarbete mellan Business Region G\u00f6teborg, Higab och Bostadsbolaget som l\u00f6pte under tv\u00e5 \u00e5rs tid. Projektet uppstod ur <a href=\"https:\/\/innerstadengbg.se\/sv\/purple-flag\">Purple Flag<\/a> \u2013 som har som syfte att genom platssamverkan \u00f6ka b\u00e5de trygghet och trivsel i Fredstan, Nordstan, Lilla Bommen och V\u00e4stra Nordstan.<\/p>\n<p>V\u00e5ren 2025 s\u00e5g Higab m\u00f6jlighet till ett fortsatt samarbete med Innerstaden G\u00f6teborg f\u00f6r att ta till vara det arbete som genomf\u00f6rts men \u00e4ven f\u00f6r att forts\u00e4tta utvecklingen utifr\u00e5n omr\u00e5dets formulerade identitet.<\/p>\n<p><strong>M\u00e5let med samarbetet \u00e4r att:<\/strong><\/p>\n<ul>\n<li>Anv\u00e4nda verktygsl\u00e5dan f\u00f6r att kommunicera V\u00e4stra Nordstan utifr\u00e5n omr\u00e5dets visuella identitet genom Sociala medier och andra medier.<\/li>\n<li>Engagera verksamheter och \u00f6vriga akt\u00f6rer i V\u00e4stra Nordstan till delaktighet och aktivering.<\/li>\n<li>Genomf\u00f6ra storm\u00f6te och mindre m\u00f6ten med akt\u00f6rer i omr\u00e5det.<\/li>\n<\/ul>\n<p><strong>Syftet \u00e4r att levandeg\u00f6ra V\u00e4stra Nordstan genom att:<\/strong><\/p>\n<ul>\n<li>\u00d6ka samarbetet i omr\u00e5det f\u00f6r ett attraktivt inneh\u00e5ll som tilltalar b\u00e5de g\u00f6teborgare och bes\u00f6kare.<\/li>\n<li>F\u00e5 g\u00f6teborgare och bes\u00f6kare att trivas omr\u00e5det och nyttja det som verksamheterna erbjuder p\u00e5 b\u00e5de dag-och kv\u00e4llstid.<\/li>\n<li>\u00d6ka fl\u00f6det av m\u00e4nniskor i stadsdelen f\u00f6r att bidra till \u00f6kad upplevd trygghet.<\/li>\n<\/ul>\n"},{"acf_fc_layout":"title","title":"Kommunikationskoncept"},{"acf_fc_layout":"text","text":"<p><a href=\"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/04\/Vastra_Nordstan_Innerstaden-Valentin.pdf\"><img loading=\"lazy\" class=\"wp-image-103111 size-medium\" src=\"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/04\/1-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/04\/1-300x169.png 300w, https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/04\/1-1024x576.png 1024w, https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/04\/1-768x432.png 768w, https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/04\/1.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>I verktygsl\u00e5dan hittar du bland annat texter om V\u00e4stra Nordstan, grafisk profil, visionsbilder och powerpoint-mallar. Materialet \u00e4r fritt att anv\u00e4nda och syftar till att lyfta fram de m\u00f6jligheter som finns i omr\u00e5det idag och den framtida visionen f\u00f6r V\u00e4stra Nordstan.<\/p>\n"},{"acf_fc_layout":"title","title":"Verktygsl\u00e5da"},{"acf_fc_layout":"text","text":"<div id=\"attachment_103118\" style=\"width: 124px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/innerstadengbg-my.sharepoint.com\/:f:\/g\/personal\/jenny_schmidt_innerstadengbg_se\/EhGzwR0g11lAjZAiEx-bSucBuujbCATCWxn2byphnFImFg?e=w1eBjr\"><img aria-describedby=\"caption-attachment-103118\" loading=\"lazy\" class=\"wp-image-103118 size-full\" src=\"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/04\/Bild-hemsidan-4-e1745922853902.png\" alt=\"Verktygsl\u00e5da\" width=\"114\" height=\"92\" \/><\/a><p id=\"caption-attachment-103118\" class=\"wp-caption-text\">Klicka p\u00e5 mappen<\/p><\/div>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"title","title":"\u00d6vrigt material"},{"acf_fc_layout":"text","text":"<ul>\n<li><a href=\"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/09\/Presentation-Stormote-Vastra-Nordstan-22-sep-2025.pdf\">Presentation fr\u00e5n storm\u00f6te i Kronhuset 22 september 2025<\/a><\/li>\n<\/ul>\n"}]},{"acf_fc_layout":"card_grid","full_width":true,"grid_item":[{"image":{"ID":19783,"id":19783,"title":"3","filename":"3.png","filesize":578532,"url":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/3.png","link":"https:\/\/goteborg.chainelscms.com\/om-oss\/medarbetare\/3-4\/","alt":"","author":"5003","description":"","caption":"","name":"3-4","status":"inherit","uploaded_to":7481,"date":"2024-09-02 13:33:45","modified":"2024-09-02 13:33:45","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/goteborg.chainelscms.com\/wp-includes\/images\/media\/default.png","width":844,"height":669,"sizes":{"thumbnail":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/3-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/3-300x238.png","medium-width":300,"medium-height":238,"medium_large":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/3-768x609.png","medium_large-width":768,"medium_large-height":609,"large":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/3.png","large-width":844,"large-height":669,"1536x1536":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/3.png","1536x1536-width":844,"1536x1536-height":669,"2048x2048":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/3.png","2048x2048-width":844,"2048x2048-height":669}},"main_text":"Jenny Schmidt","sub_texts":[{"acf_fc_layout":"content","content":"Platsutveckling V\u00e4stra Nordstan"},{"acf_fc_layout":"content","content":"0709 - 63 23 70"},{"acf_fc_layout":"content","content":"jenny.schmidt@innerstadengbg.se"}],"button":{"button_type":"custom_link","page":false,"url":"","button_text":""}},{"image":{"ID":128099,"id":128099,"title":"Personalstyrelsebilder hemsida (10)","filename":"Personalstyrelsebilder-hemsida-10.png","filesize":630986,"url":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/08\/Personalstyrelsebilder-hemsida-10.png","link":"https:\/\/goteborg.chainelscms.com\/om-oss\/medarbetare\/personalstyrelsebilder-hemsida-10\/","alt":"","author":"18","description":"","caption":"","name":"personalstyrelsebilder-hemsida-10","status":"inherit","uploaded_to":7481,"date":"2025-08-26 07:23:59","modified":"2025-08-26 07:23:59","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/goteborg.chainelscms.com\/wp-includes\/images\/media\/default.png","width":844,"height":669,"sizes":{"thumbnail":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/08\/Personalstyrelsebilder-hemsida-10-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/08\/Personalstyrelsebilder-hemsida-10-300x238.png","medium-width":300,"medium-height":238,"medium_large":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/08\/Personalstyrelsebilder-hemsida-10-768x609.png","medium_large-width":768,"medium_large-height":609,"large":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/08\/Personalstyrelsebilder-hemsida-10.png","large-width":844,"large-height":669,"1536x1536":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/08\/Personalstyrelsebilder-hemsida-10.png","1536x1536-width":844,"1536x1536-height":669,"2048x2048":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2025\/08\/Personalstyrelsebilder-hemsida-10.png","2048x2048-width":844,"2048x2048-height":669}},"main_text":"Erika Kern","sub_texts":[{"acf_fc_layout":"content","content":"Platsutveckling V\u00e4stra Nordstan"},{"acf_fc_layout":"content","content":"0709 - 63 23 72"},{"acf_fc_layout":"content","content":"erika.kern@innerstadengbg.se"}],"button":{"button_type":"custom_link","page":false,"url":"","button_text":""}},{"image":{"ID":19782,"id":19782,"title":"2","filename":"2.png","filesize":623249,"url":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/2.png","link":"https:\/\/goteborg.chainelscms.com\/om-oss\/medarbetare\/2-10\/","alt":"","author":"5003","description":"","caption":"","name":"2-10","status":"inherit","uploaded_to":7481,"date":"2024-09-02 13:33:42","modified":"2024-09-02 13:33:42","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/goteborg.chainelscms.com\/wp-includes\/images\/media\/default.png","width":844,"height":669,"sizes":{"thumbnail":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/2-300x238.png","medium-width":300,"medium-height":238,"medium_large":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/2-768x609.png","medium_large-width":768,"medium_large-height":609,"large":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/2.png","large-width":844,"large-height":669,"1536x1536":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/2.png","1536x1536-width":844,"1536x1536-height":669,"2048x2048":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/2.png","2048x2048-width":844,"2048x2048-height":669}},"main_text":"Emma Qwist","sub_texts":[{"acf_fc_layout":"content","content":"Marknad och kommunikation"},{"acf_fc_layout":"content","content":"0709 - 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