{"id":13070,"date":"2021-04-26T13:21:00","date_gmt":"2021-04-26T11:21:00","guid":{"rendered":"https:\/\/goteborg.chainelscms.com\/?page_id=13070"},"modified":"2025-02-18T10:52:09","modified_gmt":"2025-02-18T09:52:09","slug":"goteborg-city-shopping","status":"publish","type":"page","link":"https:\/\/goteborg.chainelscms.com\/goteborg-city-shopping\/","title":{"rendered":"G\u00f6teborg City Shopping"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":18,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":{"header":[{"acf_fc_layout":"hero","slides":[{"cover_image":{"ID":12772,"id":12772,"title":"Go SHopping","filename":"Go-SHopping.jpg","filesize":62761,"url":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2021\/04\/Go-SHopping.jpg","link":"https:\/\/goteborg.chainelscms.com\/bli-medlem-orginal\/go-shopping\/","alt":"","author":"18","description":"","caption":"","name":"go-shopping","status":"inherit","uploaded_to":12033,"date":"2021-04-16 11:53:14","modified":"2021-04-16 11:53:14","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/goteborg.chainelscms.com\/wp-includes\/images\/media\/default.png","width":1585,"height":865,"sizes":{"thumbnail":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2021\/04\/Go-SHopping-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2021\/04\/Go-SHopping-300x164.jpg","medium-width":300,"medium-height":164,"medium_large":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2021\/04\/Go-SHopping-768x419.jpg","medium_large-width":768,"medium_large-height":419,"large":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2021\/04\/Go-SHopping-1024x559.jpg","large-width":1024,"large-height":559,"1536x1536":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2021\/04\/Go-SHopping-1536x838.jpg","1536x1536-width":1536,"1536x1536-height":838,"2048x2048":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2021\/04\/Go-SHopping.jpg","2048x2048-width":1585,"2048x2048-height":865}},"mobile_cover":{"ID":12772,"id":12772,"title":"Go SHopping","filename":"Go-SHopping.jpg","filesize":62761,"url":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2021\/04\/Go-SHopping.jpg","link":"https:\/\/goteborg.chainelscms.com\/bli-medlem-orginal\/go-shopping\/","alt":"","author":"18","description":"","caption":"","name":"go-shopping","status":"inherit","uploaded_to":12033,"date":"2021-04-16 11:53:14","modified":"2021-04-16 11:53:14","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/goteborg.chainelscms.com\/wp-includes\/images\/media\/default.png","width":1585,"height":865,"sizes":{"thumbnail":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2021\/04\/Go-SHopping-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2021\/04\/Go-SHopping-300x164.jpg","medium-width":300,"medium-height":164,"medium_large":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2021\/04\/Go-SHopping-768x419.jpg","medium_large-width":768,"medium_large-height":419,"large":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2021\/04\/Go-SHopping-1024x559.jpg","large-width":1024,"large-height":559,"1536x1536":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2021\/04\/Go-SHopping-1536x838.jpg","1536x1536-width":1536,"1536x1536-height":838,"2048x2048":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2021\/04\/Go-SHopping.jpg","2048x2048-width":1585,"2048x2048-height":865}},"fit_image_to_screen":true,"video":"","mobile_video":"","icon":false,"title":"","sub_title":"","button":{"text":"","link":false,"external_link":""}}],"fixed_content":{"top_image":false,"title":"","sub_title":"","button":null},"covers":false,"alignment":"left","logo":false,"show_dots":true,"logo_position":false,"fade":false,"interval":"4000","sub_navigation":false}],"layout":"basic","sections":[{"acf_fc_layout":"dynamic_text","current_template":"chainels_default_template","full_width":false,"text_align":"left","has_background_color":true,"theming_name":"","show_advanced_settings":false,"id":"","text":[{"acf_fc_layout":"image","image":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2022\/03\/Chainels-bildformat-17.png","width":"100"},{"acf_fc_layout":"text","text":"<p>Innerstaden G\u00f6teborg deltar i n\u00e4tverket G\u00f6teborg City Shopping som projektleds av G\u00f6teborg &amp; Co. Projektet syftar till att marknadsf\u00f6ra G\u00f6teborg city som shoppingdestination.\u00a0F\u00e5 n\u00e4ringar har v\u00e4xt s\u00e5 snabbt som turismen globalt. En attraktiv stad med sp\u00e4nnande och bra handel bidrar till att st\u00e4rka destinationens identitet. D\u00e4rf\u00f6r \u00e4r det viktigt att samverka kring marknadsf\u00f6ring av handeln i G\u00f6teborg inom projektet G\u00f6teborg City Shopping f\u00f6r att kunna n\u00e5 en bredare m\u00e5lgrupp och n\u00e5 ut till s\u00e5 m\u00e5nga som m\u00f6jligt. Att vi tillsammans med n\u00e4rst\u00e5ende organisationer allokerar resurser ger m\u00f6jlighet att samverka kring aktiviteter, f\u00e5 ett gemensamt budskap till potentiella kunder och n\u00e5 ut till fler.<\/p>\n<p>I projektets marknadsgrupp deltar representanter fr\u00e5n Innerstaden G\u00f6teborg, Haga, Nordstan, Arkaden, NK och Avenyf\u00f6reningen. Gruppen tar fram s\u00e4songsanpassade kampanjer som ska st\u00e4rka G\u00f6teborg som shoppingdestination. Kampanjperioder l\u00f6per fr\u00e4mst \u00f6ver Alla hj\u00e4rtans dag, sommar, h\u00f6st och vinter. Marknadsf\u00f6ringen varierar inneh\u00e5llsm\u00e4ssigt fr\u00e5n samarbeten med profiler som Sanna J\u00f6rnvik, Lucas Simonsson och Vivi Wallin till digitala kampanjer, affischering i stadsrummet och PR-aktiveringar.<\/p>\n"},{"acf_fc_layout":"title","title":""},{"acf_fc_layout":"image","image":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2022\/03\/Chainels-bildformat-18.png","width":"100"}]},{"acf_fc_layout":"dynamic_text","current_template":"chainels_default_template","full_width":false,"text_align":"left","has_background_color":true,"theming_name":"","show_advanced_settings":false,"id":"","text":[{"acf_fc_layout":"text","text":"<h2>\u00d6vergripande m\u00e5l<\/h2>\n<ul>\n<li>G\u00f6teborg City Shopping ska bidra till att \u00f6ka antalet shoppingbes\u00f6kare till G\u00f6teborg och d\u00e4rmed st\u00e4rka handeln.<\/li>\n<li>St\u00e4rka positionen och attraktionskraften f\u00f6r G\u00f6teborg som shoppingdestination.<\/li>\n<li>Bidra till att h\u00f6ja upplevelsen och v\u00e4rdet av att shoppa i G\u00f6teborg genom paketering med hotell, restauranger och skapa erbjudanden och aktiviteter.<\/li>\n<li>St\u00e4rka och utveckla shoppingen under befintliga st\u00f6rre evenemang.<\/li>\n<li>Bidra till att skapa ett \u00f6kat engagemang fr\u00e5n beslutsfattare, handlare, fastighets\u00e4gare och andra intressenter i handelsrelaterade fr\u00e5gor.<\/li>\n<\/ul>\n<h2>Verksamhetsbeskrivning<\/h2>\n<ul>\n<li>Samverkan mellan fastighets\u00e4gare, handlare, Svensk Handel, G\u00f6teborgs K\u00f6pmannaf\u00f6rbund, kommun och G\u00f6teborgs Universitet. G\u00f6teborg City Shopping verkar f\u00f6r att utveckla och st\u00e4rka G\u00f6teborg som shoppingdestination och skapa reseanledningar till G\u00f6teborg.<\/li>\n<\/ul>\n<h2>Marknads\u00f6versikt<\/h2>\n<ul>\n<li>Bes\u00f6ksn\u00e4ringen st\u00e4rker G\u00f6teborgs handel och vice versa.<\/li>\n<li>G\u00f6teborg \u00f6ver 20-\u00e5rig positiv tillv\u00e4xt av bes\u00f6ksn\u00e4ringen.<\/li>\n<li>Viktigaste nationaliteterna: Sverige, Norge, Tyskland, UK och Danmark samt till viss del USA och Kina.<\/li>\n<\/ul>\n<h2>Strategier<\/h2>\n<ul>\n<li>St\u00e4rka marknadsf\u00f6ring, f\u00f6rs\u00e4ljning och kommunikation och utarbeta l\u00e5ngsiktigt plan.<\/li>\n<li>PR och media.<\/li>\n<li>Aff\u00e4rsutveckling \u2013 strategiska event och aktiviteter<\/li>\n<li>St\u00e4rka kunskapen och informationen kring handel och p\u00e5verka beslutsfattare, handlare, fastighets\u00e4gare och andra intressenter i handelsrelaterade fr\u00e5gor.<\/li>\n<li>Fokus kvalitetss\u00e4kring, st\u00e4rka n\u00e4tverket, finansiering och organisation.<\/li>\n<li>Se \u00f6ver m\u00f6jligheterna f\u00f6r handelsstrategi.<\/li>\n<\/ul>\n<h2>Finansiering<\/h2>\n<p>Projektet bygger p\u00e5 samfinansiering i ett \u201dPublic-Private Partnership\u201d. Det \u00e4r en aff\u00e4rsmodell som \u00e4r bepr\u00f6vad inom framf\u00f6rallt bes\u00f6ksn\u00e4ringen.<\/p>\n<p>Delfinansi\u00e4rer delas in i tre grupper<\/p>\n<ul>\n<li>G\u00f6teborg &amp; Co<\/li>\n<li>Handeln som kluster<\/li>\n<li>Fastighets\u00e4gare<\/li>\n<\/ul>\n"}]},{"acf_fc_layout":"card_grid","full_width":false,"grid_item":[{"image":{"ID":19785,"id":19785,"title":"5","filename":"5.png","filesize":632903,"url":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/5.png","link":"https:\/\/goteborg.chainelscms.com\/om-oss\/medarbetare\/attachment\/5\/","alt":"","author":"5003","description":"","caption":"","name":"5","status":"inherit","uploaded_to":7481,"date":"2024-09-02 13:33:50","modified":"2024-09-02 13:33:50","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/goteborg.chainelscms.com\/wp-includes\/images\/media\/default.png","width":844,"height":669,"sizes":{"thumbnail":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/5-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/5-300x238.png","medium-width":300,"medium-height":238,"medium_large":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/5-768x609.png","medium_large-width":768,"medium_large-height":609,"large":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/5.png","large-width":844,"large-height":669,"1536x1536":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/5.png","1536x1536-width":844,"1536x1536-height":669,"2048x2048":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/5.png","2048x2048-width":844,"2048x2048-height":669}},"main_text":"Erika Kern","sub_texts":[{"acf_fc_layout":"content","content":"Representant styrgrupp G\u00f6teborg City Shopping"},{"acf_fc_layout":"content","content":"erika.kern@innerstadengbg.se"},{"acf_fc_layout":"content","content":"0709632372"}],"button":{"button_type":"custom_link","page":false,"url":"","button_text":""}},{"image":{"ID":19782,"id":19782,"title":"2","filename":"2.png","filesize":623249,"url":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/2.png","link":"https:\/\/goteborg.chainelscms.com\/om-oss\/medarbetare\/2-10\/","alt":"","author":"5003","description":"","caption":"","name":"2-10","status":"inherit","uploaded_to":7481,"date":"2024-09-02 13:33:42","modified":"2024-09-02 13:33:42","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/goteborg.chainelscms.com\/wp-includes\/images\/media\/default.png","width":844,"height":669,"sizes":{"thumbnail":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/2-300x238.png","medium-width":300,"medium-height":238,"medium_large":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/2-768x609.png","medium_large-width":768,"medium_large-height":609,"large":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/2.png","large-width":844,"large-height":669,"1536x1536":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/2.png","1536x1536-width":844,"1536x1536-height":669,"2048x2048":"https:\/\/goteborg.chainelscms.com\/media\/sites\/45\/2024\/09\/2.png","2048x2048-width":844,"2048x2048-height":669}},"main_text":"Emma Qwist","sub_texts":[{"acf_fc_layout":"content","content":"Representant marknadsgrupp G\u00f6teborg City Shopping"},{"acf_fc_layout":"content","content":"emma.qwist@innerstadengbg.se"},{"acf_fc_layout":"content","content":"0709632374"}],"button":{"button_type":"custom_link","page":false,"url":"","button_text":""}}]}],"is_home_page":false,"show_title_description":true,"background_pattern":false,"description":"","og_image":false},"lang":"sv","translations":{"sv":13070},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/goteborg.chainelscms.com\/wp-json\/wp\/v2\/pages\/13070"}],"collection":[{"href":"https:\/\/goteborg.chainelscms.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/goteborg.chainelscms.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/goteborg.chainelscms.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/goteborg.chainelscms.com\/wp-json\/wp\/v2\/comments?post=13070"}],"version-history":[{"count":27,"href":"https:\/\/goteborg.chainelscms.com\/wp-json\/wp\/v2\/pages\/13070\/revisions"}],"predecessor-version":[{"id":40580,"href":"https:\/\/goteborg.chainelscms.com\/wp-json\/wp\/v2\/pages\/13070\/revisions\/40580"}],"wp:attachment":[{"href":"https:\/\/goteborg.chainelscms.com\/wp-json\/wp\/v2\/media?parent=13070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}